Read blog on medium
Why humanization and localization of product is critical in fueling digital inclusion in Bharat — Part 1
Read blog on medium
Why humanization and localization of product is critical in fueling digital inclusion in Bharat - PART II
How we see BlackBuck Today
How our Users see BlackBuck Today
Why Redesign?
Outdated Design
Distributed Functionality
Lack of Consistency and Personalisation**
Overly transactional
Lack of Joy & Delight ***
Homepage Utility is quite dead
Lack of Education Content *
Poor Discoverability of Current trend Benefits
Handicapped on launching new features and so on..
Approach
We can divide users into multiple segments for a personalized experience, customizing the home feed to match their desired category usage.
Some Customer Segments are:
Power FASTag users with medium GPS and marketplace usage
Power GPS users with medium diesel usage
Power marketplace users
Overhaul of Design Sysytem
Redesign gives us an opportunity to create a system that is consistent, efficient, and scalable—an essential tool for both designers and developers as they work together to quickly iterate on solutions and humanize future user experiences.
Lets Deep Dive
🤩 Sneakpeak of New Design
Watch teaser first
Blog Coming Soon
